By Barry Coughlan
A lucky Kansas couple have arrived in Ireland to begin a holiday thanks to a digital tourism marketing campaign offering a 5-day getaway break to County Clare.
The campaign attracted more than 34,000 entries from across the United States and Canada.
Hosted by the Cliffs of Moher Experience and supported by Tourism Ireland, Aer Lingus and Clare tourism operators, the ‘Epic Trip’ competition targeted the North American market and reached an audience of 3.4 million people via Cliffs of Moher Experience social media channels and through targeted Google ad placements.
The winning couple, Peggy and Daniel Haukup from Wichita in Kansas, arrived in Ireland earlier this week. Their prize includes Aer Lingus return flights from the USA with AVIS car hire and a five-night stay in County Clare with attractions and activities included.
The success of this digital marketing campaign has been hailed by Geraldine Enright, Director of the Cliffs of Moher Visitor Experience.
Ms. Enright said that targeting the North American visitor market following two years of declining international visitors to Ireland is central to ongoing recovery of the Irish tourism sector.
According to Melanie Lennon, Sales & Marketing Manager, Cliffs of Moher Experience, “In conjunction with Tourism Ireland and local tourism providers, we curated a packaged holiday that incorporates the best of what Clare has to offer in terms of attractions, activities and our food produce.”
The winning couple’s prize includes visits to the world-famous Cliffs of Moher, Bunratty Castle and Folk Park, Aillwee Cave, Doolin, Ballyvaughan, Lahinch, Ennis, Burren Smokehouse and the Wild Honey Inn in Lisdoonvarna, a guided tour of the Burren with the Burren and Cliffs of Moher UNESCO Global Geopark Geologist Dr. Eamon Doyle, and a trip to the base of the Cliffs of Moher and the Aran Islands on board Garrihy’s Doolin2Aran Ferries.
Visit www.cliffsofmoher.ie for more information.