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Tuesday October 17, 2007

Dancing To Her Own Tune

On The Cutting Edge: Kate Walsh

By Joe Kavanagh

And so the revolution continues. The advent of the internet has arguably been the single biggest breakthrough in the world of music since the phonogram, increasingly allowing artists around the globe to wrest back control of their destinies from the record industry. The tail is no longer wagging the dog and the machinations of record companies are no longer the key element in the 'breaking' of an act. With the worldwide web offering unprecedented access to different musical acts and genres, consumers are increasingly likely to choose the music they purchase based solely on personal taste. In other words; it's all about the music. Thanks to the established apparatus surrounding the music industry, marketing, money and nepotism were often as crucial to an artist's career as the music itself, but the internet is turning this notion on it's head, as upcoming acts increasingly surf to public consciousness on a wave generated in cyberspace. Lily Allen and the Arctic Monkeys are the most sensational of these stories and now another name can be added to that list.

Kate Walsh grew up in the small southern English town of Burnham-on-Crouch, of which she once claimed: "It's like any small town. It's not that I dislike the place, I just didn't fit in, and I couldn't hide the fact that I was frustrated being there." Her sense of alienation made her a troublesome teenager and with her grades falling off by the week, she was sent to boarding school in an effort to turn her life around. The ploy worked as she now admits that the experience was the making of her in many crucial ways. The other great escape of her youth was provided by music, her sonic world shaped by brothers who loved club music, a prog-rock and classical loving father, and a mother who played piano and listened to everything from Hendrix to Steeleye Span. Encouraged by her parents, she began taking weekly piano lessons at just five-years-old, a schedule she would keep for the next 11 years, becoming one of the most prominent young pianists in the UK, known for her original interpretations of works by composers such as Debussy and Ravel. It was not until she picked up the guitar in her early teens, however, that she felt compelled to writer her own music but it would be the piano that would offer Walsh her first break in music.

In 2001, the 17-year-old Walsh was about to accept a place in the London College of Music and Media, when she was approached by a representative of Kitchenware Records, who had heard one of her high school piano compositions. He and the label believed that they had a prodigy on their hands, and persuaded Walsh to postpone her third level education in favor of a recording contract. The reality did not quite match her dream, as the teenager soon found herself totally out of her depth, and much of the decision-making was done without even consulting her, resulting in a record, Clocktower Park, that was high on style but virtually redundant in substance, as it faltered under the weight of the label's interference and expectations. Even Walsh now admits: "it's not like anything I listen to." Additionally, the whole process between recording and release took two years, but poor sales saw the axe inevitably fall on her relationship with Kitchenware, as she was unceremoniously dumped in 2004. The experience would sour her taste with the industry but not with music and it would inevitably be the making of her.

"People just bought the record. There's no marketing, no hype. It's lovely for me because I know that people love the record just because it's there. They're not being told it's good... I write these songs and the fact that people like them is a bonus."

The only thing that remained of her music career was the music itself, so she continued to write and, after a short while, resumed performing live at small clubs up and down the country. By late 2005 her profile was once again on the rise and one indie label even offered her a new recording contract, which she politely declined, the painful memories of her prior experience still fresh. Instead, she joined forces with friend, producer and multi-instrumentalist, Tim Bidwell, and the two began recording in a studio that the latter had set up in his bedroom. Taking an essentially lo-fi approach, the pair recorded the album together 'for a few hundred pounds', leaving them with the problem of getting the music out to the audience. Adopting the increasingly popular DIY approach, Walsh set up her own label, Blueberry Pie, and began featuring her music on MySpace. As the amount of listens her MySpace page attracted climbed over 100,000, she approached iTunes and persuaded them that she could sell enough downloads to justify them placing her music on their site. The online giant even agreed to try an experimental approach with her music, selling it for half the price of a regular album and giving away one of her tracks, as a means of promoting it. Walsh passes the process off nonchalantly saying, "It's pretty easy.

Anyone can do it." She also claims that the move was born out of necessity, as she simply could not afford the expense of putting out a physical release. Whatever the motivation and means, the ploy worked spectacularly, with her free-track, Your Song, catching on like wildfire upon being featured as iTunes' Song of the Week. Within a short while of her album, Tim's House, being released last March, it was outselling the likes of Arcade Fire and Amy Winehouse to climb to the top of the iTunes UK album chart, an achievement unprecedented by an act that was effectively unknown only weeks beforehand.

In words that will no doubt have thrilled Walsh, critics readily compared her to the likes of Tori Amos, Joni Mitchell and even Dolores Riordan, for her breathy vocal delivery. Her success carried over to the other side of the Atlantic, where her she topped iTunes USA's Folk Chart. The track Your Song was even used on the hit US TV show, Grey's Anatomy, which coincidentally stars an actress named Kate Walsh in a lead role. She will make her second trip to the US next month, when she gives a series of low-key dates.

By the summer, Walsh's revolutionary blueprint was completed when Mercury Records signed her to a lucrative and artist-friendly licensing deal, which allowed her to finally put out a physical copy of the album at the end of September. Walsh knows that she is now in the position of strength, having essentially proven that she was the one that found the audience, an audience that seemingly can't get enough of her.

Ergo, she is the reason that the audience exists, and not as the result of anything any record company actions. In her own words: "People just bought the record. There's no marketing, no hype. It's lovely for me because I know that people love the record just because it's there. They're not being told it's good... I write these songs and the fact that people like them is a bonus."

To her enduring credit, she makes it all sound so easy, her modesty causing her to pass conveniently over the whole part pertaining to her prodigious talent. That said, while Walsh's musical legacy remains to be seen, her remarkably successful, avant-garde approach has assured her place in industry history, and opened the door just a crack more for the legions of musicians that will follow in her wake.

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